Search Engines and Internet Marketing have their own nomenclature. This section contains many of the definitions for our specific industry's terms.
- "all time unique visitors" The number of visitors to the site that have visited the site for the first time ever.
- "bid" Many of these Pay-Per-Clicks base their positioning on the price you are willing to pay (the "Bid") for a given ranking on their website.
- "bookmark or direct" This indicates a visitor that either came to your site via a bookmarked link (i.e. a favorite link) or typed in your site's URL in the browser's address field. There is no referrer in this situation.
- "campaign" A marketing term referring to a distinct marketing activity, such as direct mail, banner ads, pay-per-click ads, etc.
- "click" is defined as an Internet user entering a website via another website. For example one "click" is tallied each time a person enters your site from a search engine.
- "conversion rate" The percentage of orders generated per click-through.
- "cookie" A small piece of information a web site leaves on a visitor's computer when the visitor visits a site. Cookies are used to remember information about a visitor to be used at a later time.
- "daily unique visitor" A visitor that comes to your site for the first time in a day. All subsequent visits during the day by the visitor are not considered unique.
- "domain" The address of a site, without the protocol, path, page or other items attached. For example, microsoft.com is a domain, however, a full URL could be http://www.microsoft.com/stuff/page.html.
- "eCommerce" Electronic commerce. Generally, purchases over the web.
- "hit count" The number of page views within a given time frame, which represents the number of times a visitor requests a page from your server. A hit count differs from a daily unique in that a visitor can register unlimited page views per day, but only one daily unique in one day, no matter how many pages are viewed.
- "HTML" In practical terms, HTML is a collection of platform-independent styles (indicated by markup tags) that define the various components of a World Wide Web document. HTML was invented by Tim Berners-Lee while at CERN, the European Laboratory for Particle Physics in Geneva.
- "I.P. Address" An internet protocol address. This address is the main identifier of a node on the internet. Every device connected to the internet must have one. I.P. addresses are four numbers (0-255) put together separated by a dot. For example 188.8.131.52
- "Impressions" The number of times an ad is displayed, typically on search engines such as Google or Yahoo.
- "keyword phrase" is defined as the query typed into a search engine.
- "lead" A unique visitor that has come from a click-through from a campaign source. A unique visitor is regarded as a lead only upon the first visit to your site. A lead may click-through to your site multiple times, but is still considered a unique lead.
- "link" is the connection on a website allowing a user to access another file from the current document.
- "link popularity" The number of sites which link to a particular site. Most search engines use link popularity as a factor in determining the search engine ranking of a web site. The higher the link popularity, the higher the ranking. multiple times, but is still considered a unique lead.
- "meta tags" Are fields in a web page not intended for users to see, instead the information in these fields contains information for search engine crawlers, browser software and some other applications.
- "monthly unique visitor" A visitor that comes to your site for the first time during a calendar month. All subsequent visits during the month by the visitor are not considered a monthly unique visit.
- "Pay-Per-Clicks" (PPC) are search engines that have a pricing structure based on the number of "clicks" your website receives through their search engine. Many of these Pay-Per-Clicks base their positioning on the price you are willing to pay for a given ranking on their website.
- "primary keyword phrases" are the most competitive phrases using specific words. An Example of a primary keyword phrase would be reseller hosting.
- "organic search engines" constitute sites in which rankings upon them are determined by criteria such as the content on specific pages and or the quantity and quality of the links both internal and external. Organic search engines do not include pay per click websites, in which more money equates to higher rankings.
- "ranking" is the position of a webpage's listing for a specific phrase on a search engine.
- "referrer" An URL a visitor originated from to get you your site that contains a link to your site. If the visitor followed a link to reach one of your pages, the referrer will be the previous page. In the case of a graphic on a page, the referrer will be the page containing the graphic.
- "Return On Investment" (ROI) is how much profit or cost saving is realized.
- "screen resolution" The pixel width and height a computer's screen supports. Typical values for this are 1024x768 and 800x600.
- "Search Engine Optimization" (SEO) is defined as the refinement of a website to match the current criteria of a search engine for the purpose of increasing the website's rankings.
- "secondary keyword phrases" are based on a chosen primary keyword phrase. Secondary keyword phrases do not require their own set of incoming links to rank well. An example of a secondary phrase based on reseller hosting would be reseller hosting services.
- "spider" is a web crawler (also known as a web spider) which is a program that browses the World Wide Web in a methodical, automated manner. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine, that will index the downloaded pages to provide fast searches.
- "title" Every HTML document must contain a title tag in the head of the page. The title of an html page is the description at the top of a browser window.
- "URL" The Universal Resource Locator for an item on the internet, which includes the protocol, path, page and other items that fully identify an item.
The full syntax is: