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We have a proven system to attain high rankings on search engines and directories. Each step of our design spiral is applied to every client's web site. Over time this system has proven itself to be the most consistent and effective set of tools to attain the highest possible rankings.
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Initial Consultation
Contact Ace Engine by email or call us. To streamline our efforts please fill out our initial consultation form, we will go through each of the items during our first meeting.
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Reservations
After your initial consultation you will have a general idea of the time required of Ace Engine to make your site a success. Refer to the calendar and decide on an appropriate date.
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marketing strategy
Think Tank
This is the most crucial stage of the design spiral. Team work is the name of the game at this point, we will work with you to focus our efforts on the most effective set of key words and phrases to promote your web site. Before this point you will receive a work sheet which applies specifically to the needs of your web site.
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Blueprinting
In a race car the term Blueprinting is used for taking a race car's engine and rebuilding it to the exacting original standards of the engineers. Before Ace Engine begins updating your site for high rankings on search engines and directories we will Blueprint your site. Each part of the Blueprinting process will improve your site's loading time and reliability. Blueprinting your site consists of:
- Correcting any errors in the HTML code on your site.
- Confirming that your site is consistent in its function and appearance on several versions of the most popular web browsers; Microsoft's Internet Explorer, Netscape's Navigator, and AOL's browser interface.
- Where ever possible we reduce the file size of the pictures on your site, while maintaining the original appearance of that image. On some sites this phase of Blueprinting can speed up a site's loading time by 300%.
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Santa Clause
Ace Engine's tracking software, Santa Clause, is added to the bottom of each page of your site. Once this software is activated on your site we will know if your site is naughty or nice. Santa Clause tracks the number of hits and visitors that come to your site. In addition Santa Clause sees how each visitor arrived at your site. Not only can Santa Clause see which search engine or directory was used to find your site, but what key words were used to find it.
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First Optimization
Ace Engine now applies the work from our Think Tank session. Ace Engine rewrites your site's HTML for two audiences, the first audience is still your customers, the second set of viewers are the search engine's spiders. The software used to analyse and rank your site on a search engine is called a spider. Each search engine has there own criteria for what they believe are the defining characteristics of a site. The closer Ace Engine is to matching your site with the search engine's criteria the higher your site will rank on the search engine. Once the First Optimization is uploaded your site is then resubmitted to each of the major search engines and directories.
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Second Optimization
Before your Second Optimization Ace Engine will analyse the results of our First Optimization. Ace Engine's tracking software, Santa Clause, has been keeping count of your sites visitors and how they arrived at your site. Based on this data Ace Engine will remove the ineffective keywords, further refine the pages with successful key words, and add any key words that may not have occurred to us during the Think Tank session.
A more detailed explanation of this process is in the results page of this web site.
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Staying On Top
At this point your web site is one of the top ranking sites in your field. Over time search engines change their criteria for ranking web sites. Ace Engine will revamp your site's code as necessary. Our long term commitment to the success of your web site is why we are one of the most respected web-site promotion design firms.
Ace Engine's services include 12 months of site refinements. During that time we will make sure that your site is ranking as high as possible for the key words and phrases that are most relevant to your company. You will receive a monthly report, including the results from Ace Engine's tracking software, Santa Clause.
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AceEngine marketing strategymarketing strategy, AceEngine.
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